Our History
Sandler's History
David H. Sandler, founder of the Sandler Sales Institute, began developing the Sandler Selling System in the late '60s and early '70s. He created an extraordinary sales training program for small and mid-sized companies, Fortune 500 corporations and individual non-selling firms.
Sandler expanded his impact on the marketplace in 1983 by franchising proprietary training programs as the Sandles Sales Insitute. Today, Sales Strategy Corp. is one of 160 franchise affiliates which continues to bring Sandler's exceptional training approach to the market.